All That Glitters

YAHS!  Word has spread that MAC Cosmetics will release a Holiday 2016 collection collaborating with none other than the Queen of sparkle, Mariah Carey.  This line is scheduled to hit the market on December 15 this year, and released previews of the products show just how fabulous the line will be.  The entire line is focused around the component of glitter, sparkle, diamonds and glam, from packaging to product!  The iconic black MAC packaging will be replaced by pure silver glitter below Mariah's signature, while the actual product inside is engraved with her brand butterfly symbol.  The collection includes lipsticks, lip glass, lip pencils, blushes, bronzers, shadows, and highlighter.  

As if the glitter packaging is not fun enough on its own, products will be taking on the names of things that encompass the star, fun phrases to song titles of hits.  Images of the decorative packaging and new products are included below, and set a feel for how this products will appear.  A few of these products will most definitely be on my holiday shopping list, make sure to add it to yours!

Election Saturates Social Media

It's Election Day!  No matter how you feel about this years election process, we can all agree that we are witnessing history.  This cycle has seen many firsts, including the saturation of social media platforms.  Over the past few months, Snapchat stories and Saturday Night Live skits have covered the political storm, but today, the campaign has bombarded every channel.  On Snapchat alone, you will notice that there are over four filters referencing the candidates, America and pushing users to go vote.  Most all paid publishing stories on Snapchat are writing on this topic, including multiple crowd sourcing stories of people voting all over the nation.  Cosmopolitan's and Vogue's entire stories are completely focused on the election, even urging viewers to vote for a certain candidate. Instagram is no different, the infamous "I Voted" selfie will be ever present on your timeline today.  Both brands and celebrities are using their influence to get people out to the polls.  On your Facebook feed you will likely come across multiple videos referencing the either Clinton or Trump in positive and negative lights, hoping to persuade your decision today.

Any way you slice the cake, it's pretty special that we can all communicate in the context of this election as a nation, in a digital space that we partake in everyday.  It brings a fun aspect to this serious election and is effective in encouraging citizens to get excited, care, and take action.  Below is a sample of posts I have seen today!

A snap on Vogue's Story